Recent News & Articles
Why Technology Leadership Without BRM Is Becoming Too Expensive to Ignore
Most technology leaders are already paying the same three costs. Strategy and execution drift apart before a project is finished. Resources go into initiatives the business was never ready for. Expected revenue never fully materializes, even when the technology performs exactly as designed. These aren’t edge cases. They’re the default outcome when strategic BRM capability is missing from the operating model.
Business Relationship Manager (BRM) Metrics Example
It comes as no surprise; executives frequently ask for Business Relationship Management (BRM) metrics and the financial business value added to the business through the BRM Capability. BRM Institute has a mission to inspire, promote, and develop excellence in Business Relationship Management across the globe, leading to outstanding business value for organizations and professional fulfillment of every individual member of the BRM community.
Members, You’re First: The New Online Campus Launches Today!
Today marks a new era for BRM Institute. Starting August 26, 2026, Professional Members are getting exclusive first access to the new Online Campus — a beautiful, state-of-the-art platform built for the single, global BRM Community. Explore Remi, our new AI Agent, the interactive BRMiBOK, Career Central, Volunteer Central, BRM Communities, and much more, all before anyone else.
The Human Edge in AI: Why Every AI Team Needs a Business Relationship Manager
I’ve sat on AI teams and heard the same sentence over and over: “We really need someone like you to help us translate, showcase, and connect all the great things we’re doing with the rest of the business.” I’ve heard it again and again from the AI team I’m a part of, and I believe it’s the perfect example of what we as BRMs can bring to any team we join. I’ve taken the business relationships and the influence I already had through my work as a BRM and used them to further the work of that AI team. That person isn’t optional anymore. It’s the difference between AI that looks impressive in demos and AI that moves the numbers.
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Aflac
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Alpura
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Brunswick
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Choctaw Nation
Church & Dwight
Cleveland Clinic
Daiichi Sankyo
Deloitte
Department of Veterans Affairs
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Franciscan Alliance
Government of Canada
Hackensack Meridian Health
HUB International
Huntsman Europe
Intermountain Healthcare
LUMA Energy
Mayo Clinic
Medtronic
Miami-Dade County
Mount Sinai
National Aeronautics and Space Administration
Orlando Health
Parsons
Raytheon Technologies
Reserve Bank of Australia
Seagen
Sentara Health
South African Reserve Bank
Stanley Black and Decker
State of Louisiana
State of Michigan
TELUS
The Boston Beer Company
The Sherwin Williams Company
The University of Birmingham
UNICEF
United Nations
United States Department of Agriculture
University of Washington
USDA
Vanguard
Wolters Skluwer
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